Wooing visitors to Erotik-Markt
CNP Entertainment AG
With Valentine’s Day round the corner, Erotik-Markt wants to entice visitors to its Volketswil and Lyssach stores for a sensual shopping experience and a special themed surprise: as a thank you for their visit, ladies receive a welcome Valentine’s Day gift and the chance to win a romantic weekend in Paris for 2, candlelight dinner included.
Billboards on the main transport routes, local cinema advertising and cardboard displays in buses serve to remind the target group of Valentine’s Day. Digital communication takes the form of banners on high-reach websites and Facebook ads that lead to a landing page – with details on the competition and a link to the Erotik-Markt online shop. The campaign is rounded off with attention-grabbing guerrilla – and below-the-line – activities such as the distribution of advertising cards at heavily frequented shopping locations in the catchment area of the two Erotik-Markt stores in Volketswil and Lyssach.