Weltbild Event: new store opened by a star!
For the launch of the new store in Hinwil, Weltbild Switzerland asked Factum to create an opening event – including advertising (posters, e-flyers, ads, social media), PR and media work as well as video documentation. As a result, the evening of 28 October 2016 gave visitors the opportunity to personally meet a star.
Singer and brand ambassador Stefanie Heinzmann was present at the opening, posing with her fans to the flash of polaroid snapshots. A stage was also set up for karaoke singers where the prize for giving their all to one of Stefanie’s songs was the chance of seeing the star again at one of her upcoming concerts.