THANK YOU CAMPAIGN: GOLDEN MAGIC WORDS
Named the THANK YOU CAMPAIGN (AKTION DANKE), we developed and produced an activity for Rhomberg‘s Facebook page in which, during the course of four weeks, customers were invited to say thank you to a person whom they particularly value for having done something good. And Rhomberg said thank you too – by selecting an entry each week which was then «enriched» with a piece of jewellery worth Fr 500 chosen by the winner for their recipient.
The THANK YOU CAMPAIGN (AKTION DANKE) was communicated via a landing page, a cross-media promotion with 20 Minuten (print and online), Facebook ads and Rhomberg’s own channels (social media, newsletter, posters and flyers in stores). From 7 November to 4 December 2016 numerous entries were posted telling deeply moving stories. The winning stories were portrayed on the landing page and distributed via social media.