Subscriber campaigns for BLICK and SonntagsBlick
BLICK / SonntagsBlick
Scope: Raise readership numbers for BLICK and SonntagsBlick
Commissioned by Ringier to increase readership of SonntagsBlick and BLICK, Switzerland’s most popular Sunday newspaper and largest daily newspaper, Factum developed three direct mailing campaigns aimed specifically at the publisher’s target groups.
In the concept phase, the previous strategies were subjected to a rigorous examination. Strict emphasis is now placed on the core offer of the two publications: instead of price benefits, or subscription gifts, the key aim is to provide professional Swiss-oriented information services and entertainment.
As a full-service agency for the campaign, Factum’s input covered not only the campaign’s concept, creation and copy, but also project management, production of the advertising material – including quality control– and the creation of a landing page for each newspaper to enable readers to subscribe to BLICK and SonntagsBlick.
Mailing Blick, Version 2