News 2018

Ringier: subscription campaigns for BLICK and SonntagsBlick target competence

Factum has developed three readership growth campaigns for Ringier’s traditional publications, BLICK and SonntagsBlick. For the conception process, the previous strategies were subjected to a rigorous examination, resulting in a systematic emphasis being placed on the core offer of the two publications: instead of price benefits, or subscription gifts, the focus is now set on providing information competence and entertainment.