Projects ( Marketing )

PotzBlick – amazing offers, freshly presented


 

Client

Blick Gruppe / Ringier AG

Brand

PotzBlick

Scope

In a joint venture with Blick Group, Factum has developed and launched the cross-media sales promotion platform PotzBlick. A highly efficient tool designed to gain new customers, generate sales and increase traffic, it is ideal for both high-street retailers and online shops alike.

Attractive to campaign participants, PotzBlick reaches target group members on their daily commute, online and even on Sundays. Besides the Blick Group media (SonntagsBlick, Blick am Abend and blick.ch) Potzblick is backed up by a tailored performance marketing campaign on news portals.