POTZ HOLZ 2016: EXHIBITION PRESENCE ACROSS 250M2
OPO Oeschger AG
The HOLZ exhibition in Basel provides a setting for the woodworking sector to prove its spirit of innovation: over 35‘000 carpenters, joiners and representatives from trade and industry meet in order to talk and hammer out the pros and cons of the equipment and opportunities that shape their professional world.
Leading Swiss fittings and tool trader, OPO Oeschger, asked Factum to create an exhibition stand for HOLZ 2016 – plus a redesign of the corporate visual identity and a pre-exhibition press announcement. Factum was also responsible for constructing the stand, ensuring that it showed the latest innovations in their best light and provided enough room for talking shop.