News 2017

Partner mailshot for smartphoto and CSS Insurance

In August 2017, CSS Insurance and its customer club partner, smartphoto, are together running a multi-phased mailshot campaign, designed to maximise business for both parties. For this project, Factum has conceived and produced a multi-phased mailshot concept intended to both reactivate passive smartphoto customers and produce CSS leads at the same time. Besides the physical mailshot in two language versions, German and French, the concept includes a downstream electronic reminder as well as a landing page to define the winners of the competition.