A BLOSSOMING SPIRIT: NEW VODKA WITH HEMP
Named «White Bull Vodka mit Hanf», the Winterthur-based manufacturer and alcohol brands importer, Lateltin, has developed a spirit with an unmistakeable cannabis taste. To produce the new party drink, dried Swiss hemp blossoms are seeped for several days in high-quality vodka, giving the vodka its light golden colour and a pleasant blended aroma.
In order to publicise the new product, Factum teamed up with Converto to produce a digital performance display campaign and published banners on websites and online portals in German- and French-speaking Switzerland. Together we designed the advertising material for newsletters and sent press announcements to the media reporting on the new kind of vodka and its unique production methods.