Projects ( DigitalPR )

A BLOSSOMING SPIRIT: NEW VODKA WITH HEMP


Client

Lateltin AG

Scope

Named «White Bull Vodka mit Hanf», the Winterthur-based manufacturer and alcohol brands importer, Lateltin, has developed a spirit with an unmistakeable cannabis taste. To produce the new party drink, dried Swiss hemp blossoms are seeped for several days in high-quality vodka, giving the vodka its light golden colour and a pleasant blended aroma.

In order to publicise the new product, Factum teamed up with Converto to produce a digital performance display campaign and published banners on websites and online portals in German- and French-speaking Switzerland. Together we designed the advertising material for newsletters and sent press announcements to the media reporting on the new kind of vodka and its unique production methods.

 

White Bull Vodka mit Hanf - Banner-Bild