News 2019

Marketing and PR support for iRobot in the Swiss market

As part of a comprehensive marketing and PR consulting mandate, Factum is supporting the US brand iRobot in the marketing of its innovative vacuum and mopping robots in Switzerland. In addition to company milestones such as the worldwide simultaneous launch of two new products (Roomba S9 + vacuum robot and Braava jet m6 mopping robot), Factum is using promotional PR concepts to strengthen iRobot’s anchoring in the Swiss market.