Launch of WIRED in Switzerland

On 21 October, the German edition of the technology magazine WIRED will be issued in Switzerland for the first time. The international publishing group, Condé Nast, commissioned Factum Kommunikation to accompany the launch of this cult magazine with classic and digital activities, while kicking off the campaign to win new subscribers at the same time. Factum enjoys a very successful partnership with the New York publisher, having worked for many years with the magazine range that now – after Vogue, GQ, AD, myself and Glamour – has risen to a total of six titles.