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Launch of PotzBlick – down-to-earth, innovative, cross-media

Factum’s brand new cross-media sales promotion platform – in a joint venture with Blick Group.

Launch of PotzBlick – down-to-earth, innovative, cross-media

Since 27 March 2017, Factum has been running a brand new cross-media sales promotion platform – in a joint venture with Blick Group. Issued four times a year, PotzBlick is flanked by substantial back-up activities and aims to gain new customers, generate sales and increase traffic.

The PotzBlick platform is ideal for high-street retailers and online shops alike and is geared to reach an expansive audience: “The new sales tool consciously comes across as down-to-earth, yet still refreshing and able to surprise” says Valentino Mauriello, CEO of Factum Kommunikation. “Our whole DNA is rooted in PotzBlick. From design to creation, we can draw on 30 years of success and experience in direct marketing.” And what all started with classical barter marketing has developed over the years into an efficient cross-media instrument.

A perfect example of advanced sales promotion

With PotzBlick, advertisers can publish exclusive special offers in SonntagsBlick, Blick am Abend and on blick.ch, creating awareness both in print and online/mobile. And the response campaign is the only one in Switzerland to generate sales on Sunday. What’s more, it gets an added push from strong back-up campaigns in a range of teaser promotions and substantial individualised performance marketing activities on various news portals.

Close collaboration with professionals in performance online advertising

The PotzBlick project sees Factum working with Converto, one of the agency’s dynamic specialist partners, and masters of the art in performance marketing. And, on the subject of partnership, Factum has already worked with Ringier, designing and creating reader loyalty stories and subscription-marketing activities for Blick back in the 1990s. Mauriello: “With this new tool, we are delighted to re-launch our joint efforts.”