JUTS – THINKING AND COOKING «OUT OF THE BOX»
SJA Food AG
Factum was asked to develop the JUTS brand name and logo. This involved coming up with an overall design concept including the look and feel of the individual elements such as the shop, website, packaging, outfits, printed material etc., developing a style guide (CI/CD) for offline and online communications, and designing the website.
The word JUTS is based on the combination of juicy and nutty and «to jut» also means «to stand out». Which is what these food fans are aiming for, not only with fresh products but also with a website that features a crisp design and a bountiful message: if more people were to think and cook «out of the box», their life quality and zest for life would be higher.