Projects ( UncategorizedDigital )

iRobot Testimonial-campaign




iRobot general importer


Task: Strong Positioning of the iRobot brand in the Swiss market

As part of a comprehensive marketing and PR consulting mandate, Factum supports the US brand iRobot in the marketing of its innovative vacuum and mopping robots in Switzerland. Latest example is a crossmedial testimonial-campaign highlighting a Swiss couple as iRobot ambassadors talking about their experiences with the totally automated vacuum cleaning robot Roomba i7+. The story appeared during the pre-christmas season as PaidPost and Advertorial in various print- and online-titles.