Projects ( Digital )

Increased attention



Felicitas Promotions AG

Task: Newsletter optimisation

For more than 50 years, the Felicitas sales organisation has been building a targeted bridge between consumers on the one hand and products and services on the other. During a personal visit (or alternatively by post), the promoters surprise newlyweds and new parents as well as grandparents with high-quality product samples and vouchers.

The exclusive partner mailing, offering exclusive discounts and advantages to more than 100’000 family households with children up to 5 years of age throughout Switzerland five times a year, has now been technically optimised by Factum as a long-standing marketing partner of Felicitas in order to ensure even better use of the offers.

The optimised newsletter: