Projects ( ClassicalPR )

HOT NEWS FROM WE FASHION


Client

WE Switzerland Fashion AG

Brand

WE

Project

WE Fashion wants a press mailshot campaign that media associates will not forget in a hurry because: a) it’s informative and b) it’s of added value. In the media package design, Factum packs the information in a coffee-to-go cup. But instead of coffee, the cup contains a warm scarf and all WE’s ‘hot news’.

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