Projects ( Classical )

EVERYONE’S A WORLD CHAMPIONSHIP WINNER: SKI PRIZES CUT PRICES


Client

Dosenbach Ochsner AG

Brand

OCHSNER SPORT

Scope

Powerful emotions and precious metal: all this and more were witnessed at the Swiss-hosted Alpine World Ski Championships in St. Moritz when our ski stars hauled in one medal after the other. After Lara Gut set the start, Wendy Holdener and Michelle Gisin delivered an unexpected and unbeatable gold and silver performance in the combined event, with Wendy also seizing silver in the slalom. And the men didn’t disappoint either: originally ranked in 30th place, Luca Aerni made it to the top of the podium, Mauro Caviezel bagged bronze with a sensational slalom and Beat Feuz was crowned downhill champion.

OCHSNER SPORT turned the successes of the Swiss ski champions into another WIN-WIN situation by giving customers the chance to benefit from these winning results: when medals were won, the store cut their prices on all winter and outdoor items. Factum produced the promotion and congratulation ads for Blick and Le Matin and also – in the run-up to this great sporting spectacle – a printed ad for OCHSNER SPORT/Blick’s fan trip.

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