Projects ( UncategorizedClassicalDigital )

Efficient subscription concepts


 

Client

Ringier AG

Task: Subscriber generation concepts for BLICK und SonntagsBlick

Acquiring new subscribers for digital and physical media products is an increasingly complex task against the background of abundant free information.

Cooperations developed by Factum for the Ringier publications BLICK and SonntagsBlick with partners such as Bofrost, PC-Tipp, Keller Fahnen and Lehner Versand are convincingly simple and therefore risk limited. Via the tried and tested communication channels of the respective partner, from flyers in catalogues, brochures and packages to newsletter integration and web shop placement, the convincing subscription offers receive tailor-made access to affine target groups.

B2B offers with WIR-bank and payments via BEA-points

In cooperation with the traditional WIR-bank Factum targets business-clients for the first time ever in Switzerland. Furthermore users can pay their subscriptions by using their collected BEA-points.