Customer acquisition for switchplus.ch
Scope: Customer acquisition
As a leading Swiss website registrar, and subsidiary of Switch, switchplus.ch supports SMEs in expanding their web presence and successfully marketing their services and products online.
A printed mailshot, designed and created by Factum, invites company owners to a free consultation at switchplus.ch in Zurich. With an attractively priced annual subscription, customers can benefit from switchplus.ch’s full-service package, Presence, which combines a customised website and powerful online marketing instruments with professional consulting.
For the staggered mailshot campaigns, Factum carefully selects and processes the addresses of company founders published in the Swiss Official Gazette of Commerce – and researches telephone numbers for follow-up calls.