News 2014

CHRISTMAS MAILING FOR CLEAR CHANNEL

Commissioned by Clear Channel, the leading supplier of out-of-home solutions, Factum designed and executed an original direct mailing campaign which, marking the season with a Santa Claus theme, informed recipients about the advantages of booking at Christmas: two sacks, each containing a cinnamon star biscuit, symbolised the offer «one booking – double the display volume» which was valid for November and December and enjoyed huge popularity with agencies and marketing managers alike.