CHEERS AND JEERS: FISHERMAN’S AIR HOCKEY CHALLENGE
Fisherman’s Friend presents a challenge, the air hockey challenge: playing on a table inside a glass industrial container, fans of ice hockey games have the chance to blast their opponents off the field. With promoters driving the Fisherman’s Friend container from one place to the next, the games are moderated, filmed, immediately cut, given a sound track, encoded and instantly placed, fully automated, on the web.
Factum designed and created the video interface and the airhockey-challenge.ch website using the responsive web design concept fogr desktop and mobile devices. As a result, mobile users can not only access information about the games and the tour but also view short clips of games that have been downloaded, sent by e-mail or posted on social media (Facebook, Twitter, WhatsApp, Pinterest) by the sharing community.