Since 1974 the Hydraul Technik AG does business as the Swiss general importer of the well-known Swedish hydraulic ramp manufacturer Mammut Lift. Since the Company founder, Mr. Bruno Brühwiler, was fascinated by the massive strenght of a mammut, there is a full-size-model (620 x 180 x 390 cm; 1600 kilograms) standing at the company’s headquarter of Hydraul Technik AG in Buchrain (in the canton of Lucerne). Therefore this mighty animal will also play a key role in the hydraulic ramp provider’s new internet-site that Factum is creating. More Infos to come.
As part of a comprehensive marketing and PR consulting mandate, Factum is supporting the US brand iRobot in the marketing of its innovative vacuum and mopping robots in Switzerland. In addition to company milestones such as the worldwide simultaneous launch of two new products (Roomba S9 + vacuum robot and Braava jet m6 mopping robot), Factum is using promotional PR concepts to strengthen iRobot’s anchoring in the Swiss market.
Besides being an international opera singer and guest lecturer worldwide, the dramatic sopranist Vera Wenkert has trained many young talents at her own institute named Stimmkunst based in Zurich-Albisrieden. Factum has modernized the Stimmkunst website based on the WordPress CMS, took care of personal trainings and the website-manual. We also take care of diverse marketing-tasks.
Ringier created a charming present for this year’s Mother’s Day via a combo-package-deal on blick.ch, SonntagsBlick and fleurop.ch using the claim «Thank you, mom!». Readers were able to order a sneak-peek subscription to the weekly newspaper SonntagsBlick in combination with a flower-bouquet at a special discount price and a personalized greeting card (see images). Factum not only designed the online-teasers and banner-ads, but also all print-templates and the gift card.
The sight of the perfectly maintained historic airplanes of the Altenrhein Aviation Museum alone is enough to give aviation fans misty eyes. And the activities of the FMA Flyers help to send aviation fans to cloud nine and above. This group of aircraft enthusiasts keeps the majority of the exhibited flying classics in flying condition and, with their experienced pilots, ensures that the Aviation Museum can bear the title of the only “flying museum” on the European continent.
In addition to organizing show flights at festivals, the FMA Flyers offer the possibilty of a truly unique flying experience as a passenger in one of their legendary aircraft.
In order to digitally communicate this unique experience in the skies above Switzerland, Factum was commissioned by the FMA Flyers to comprehensively redesign their website.
In 2010, when opening their site «Les Trois Forêts» close to Switzerland, the French-Dutch CenterParks Group commissioned Factum with the marketing mandate for Switzerland. The successful start has developed into a long-standing cooperation, which is now being continued with the opening of another nearby park in Leutkirch in the Allgäu region. Factum is developing tailor-made media cooperations and partnerships for this park as well as for the entire CenterParks range.
«A feast for all the senses”» – Factum just produced the follow up video for the current image campaign of Erotik Markt to coincide with the time of year. Aesthetic image sequences with a Christmassy touch convey the modern image of the Swiss erotic pioneer’s promise “Everything you dream about. And more”. As with the campaign’s opening video, concept and text were once more conceived by Factum with Romeo Janczer (Glimpses) producing.
New Swiss auction platform, Snappit, auctions up to 1000 exciting products every day. Each auction lasts for only 45 seconds, in which the price gradually moves backwards towards a stated minimum price. The first user to press the Snapp button receives the item at the price displayed in that moment.
Factum has been supporting Snappit in the development of the concept, strategy and assortment as well as with the market launch. As a next step the online auction platform now works with Factum to professionally market its innovative offering.
Snappit explained in 60 seconds (German):
Noesis is one of the leading agencies for PR, public affairs and digital communication in Italy. Founded in 1991, Noesis now employs around sixty people at its Milan headquarters and in two offices in Rome and Lugano. In order to expand its activities on the Swiss market and to grow its international partner network, Noesis relies on Factum’s extensive experience as part of a strategic partnership.
Since 2008, Carneoo has developed into one of the most successful brokerage portals for new cars in Germany, helping users to get the biggest discounts when buying a new car. Factum is now redesigning the entire website of the Berlin-based online retailer with a special emphasis on optimised user guidance and «mobile first». Factum’s newly developed features for the platform include a new car configurator and a chatbot offering advice support. Just in time for the Geneva Motor Show in early March 2019, Carneoo will be relaunched sporting the new look.
With a campaign tailored to digital users, Factum accompanies the start of the Christmas season with Erotik Markt’s Advent calendar. In native advertising formats, the eroticism of gift giving is themed, and the valuable character of the Advent calendar is underlined by an unboxing video, which presents the 24 erotic surprises contained.
“Alles wovon Du träumst. Und mehr. (Everything you dream of. And more)” Swiss erotic pioneer Erotik Markt promises in their new image video for online communication. Combining aesthetic images showing moments from the everyday lives of different couples, the video creates an intriguing story about eroticism and sensuality. Concept and text were created by Factum, director Romeo Janczer (Glimpses) was responsible for the realisation.
To appeal to potential donors for the Zurich Jewish School’s new building, Factum put together the components for a personal approach: an elaborate slip case containing a personalised cover letter, a detailed brochure and a memory stick holding a video of rendered CAD presentations – also produced by Factum – inviting the visitor to a virtual tour of the school building.
Factum redesigned the catalogue for the «Schreiner» trade exhibition held by OPO Oeschger by coming up with new layout and format proposals, including ideas for the hall plan and presentation of the exhibitors. In addition, Factum created the label and packaging design of a 4-pack carton of ‘Schreiner beer’ distributed to visitors as a give-away.
Factum has developed three readership growth campaigns for Ringier’s traditional publications, BLICK and SonntagsBlick. For the conception process, the previous strategies were subjected to a rigorous examination, resulting in a systematic emphasis being placed on the core offer of the two publications: instead of price benefits, or subscription gifts, the focus is now set on providing information competence and entertainment.
For over 20 years, Steinfels Swiss has been a leader in the development and manufacture of products and services for cleaning, hygiene and body care à la Suisse. Factum was responsible for creating a new multi-lingual brochure and price list for the hospital and nursing home sector. Not content with remaining a leading supplier of ecological products for professional use, the Coop subsidiary from Winterthur is now enhancing its position through the exclusive distribution of disinfectants from the international market leader, Schülke.
In “Rita recommends – diebestentipps.ch”, Factum has launched an unrivalled, high-performance customer acquisition channel for selected retailers and e-shops. Each month, alternating between CoopZeitung and MigrosMagazin, Rita recommends great special offers (sector exclusivity guaranteed) at a cost that – for thousands of contacts – is sensationally low. Thanks to the famous Factum full service, participation in diebestentipps.ch, both offline and online, is as simple as always. Learn more here about our smart and efficient tools designed to win customers and increase sales.
With this new 12-page DREHMOMENT magazine, issued several times a year, the automobile centre of competence for top brands Alfa Romeo, FIAT, Jeep, Abarth and Kia keeps customers up to date with the latest news from the City Garage in Wettingen.
Nicely coinciding with the start of the extra-strong ice hockey season 2017/18, Factum produces the latest run of the Fisherman’s competition game where all eyes are on the puck. At www.eishockeyspiel.ch, hockey fans can get hold of tickets and register for the weekly newsletter showing the upcoming competition game dates.
In August 2017, CSS Insurance and its customer club partner, smartphoto, are together running a multi-phased mailshot campaign, designed to maximise business for both parties. For this project, Factum has conceived and produced a multi-phased mailshot concept intended to both reactivate passive smartphoto customers and produce CSS leads at the same time. Besides the physical mailshot in two language versions, German and French, the concept includes a downstream electronic reminder as well as a landing page to define the winners of the competition.
Factum is in charge of communications for the launch of the new online shop meat4you.ch that offers meat lovers the finest cuts from Switzerland and abroad– to either collect in Lupfig AG or have delivered by post in a cooler box the following day. Starting soon, Factum will announce and advertise meat4you.ch using a cross-media mix of billboards, ads, advertorials and PR as well as social media ads geared to the target group. Guerrilla activities organized in the area around the shop’s location round off the launch campaign.
With her cross-media campaign entitled “Jumping for joy with the CSIO game”, Anja Taravella won the SDV Junior award.
Anja Taravella, our trainee in the Creative department, was presented with this year’s SDV Junior award for her cross-media campaign entitled “Jumping for joy with the CSIO game”! Issued by the Swiss Dialogue Marketing Association, this prize is awarded to junior creatives with outstanding talent and expertise. Many congratulations on this great success Anja!
SDV Junior Award website
Circulation of the new deals@kkiosk booklet was launched on 6 April with attractive offers from coop@home, Press & Book, Linsen Max, Jelmoli, magicX, Beliani and many more online shops and stores.
Partners of Valora since 2011, Factum has been producing these handouts of special offer coupons several times a year – with no fewer than 1.2 million copies personally distributed each time from a total of 1000 kkiosk, avec, Press & Books and Spettacolo sales points. The coupons can also be downloaded online and redeemed directly via kkiosk.ch and dealsandgo.ch.
Real deals – in a practical format
The edition in circulation since 6 April is even more wallet-friendly, thanks to its new perforation. The tear-off coupons can now be easily stored in your wallet, true to the motto: deals to go. More exactly: attractive deals to go. Current offers include discounts of CHF 20.- from Linsenmax, CHF 65.- from haar-shop.ch, 30% from smartphoto.ch, and a free bean bag chair from Beliani, plus many more.
Competition: Europa Park with Hotelplan
Besides these discounts, there is also the chance to win a special experience: Hotelplan is giving away 3 x 2 nights in the 4.5 star Superior Hotel Bell Rock where the maritime-themed rooms sail visitors away to 18th century New England. Also included in the prize are of course 3-day passes for Europa Park.
Factum’s brand new cross-media sales promotion platform – in a joint venture with Blick Group.
Launch of PotzBlick – down-to-earth, innovative, cross-media
Since 27 March 2017, Factum has been running a brand new cross-media sales promotion platform – in a joint venture with Blick Group. Issued four times a year, PotzBlick is flanked by substantial back-up activities and aims to gain new customers, generate sales and increase traffic.
The PotzBlick platform is ideal for high-street retailers and online shops alike and is geared to reach an expansive audience: “The new sales tool consciously comes across as down-to-earth, yet still refreshing and able to surprise” says Valentino Mauriello, CEO of Factum Kommunikation. “Our whole DNA is rooted in PotzBlick. From design to creation, we can draw on 30 years of success and experience in direct marketing.” And what all started with classical barter marketing has developed over the years into an efficient cross-media instrument.
A perfect example of advanced sales promotion
With PotzBlick, advertisers can publish exclusive special offers in SonntagsBlick, Blick am Abend and on blick.ch, creating awareness both in print and online/mobile. And the response campaign is the only one in Switzerland to generate sales on Sunday. What’s more, it gets an added push from strong back-up campaigns in a range of teaser promotions and substantial individualised performance marketing activities on various news portals.
Close collaboration with professionals in performance online advertising
The PotzBlick project sees Factum working with Converto, one of the agency’s dynamic specialist partners, and masters of the art in performance marketing. And, on the subject of partnership, Factum has already worked with Ringier, designing and creating reader loyalty stories and subscription-marketing activities for Blick back in the 1990s. Mauriello: “With this new tool, we are delighted to re-launch our joint efforts.”
A message to post box invoices – make way for Switzerland and Germany’s most-loved magazines! With this year’s «Qualitätstitel» (Quality Publications) campaign Factum is rekindling the appetite to read. With offers you can’t resist.
Subscriptions to 31 famous and popular magazines and newspapers can now be made at incredible prices with discounts of up to 83%! And every decision to buy is rewarded with an additional Migros or Coop voucher to the value of 10 Francs. Plus: on the qualitaetstitel.ch landing page, there are three fabulous cruises to be won.
With Qualitätstitel 2017, Factum continues an established campaign of outstanding success, with an average of 20’000 new subscribers gained every year. Comprising both print and online activities, the campaign has become a safe bet in every publisher’s marketing plans. And, to be honest, the publications make a pleasant change in your post box.
Factum is taking a Christmas break and will return to business in full spirits again on 3 January. Let us into your New Year’s resolutions for 2017 – and we will help you reach your targets and target audiences.
Just a few more days and the New Year will dawn, bringing with it new projects and people, new events and experiences – and, with a bit of luck, happiness and success. In any case, we hope that 2017 will drive your personal and professional progress and that your business will record triumphant results – ideally with our help!
In the New Year, Factum Kommunikation will continue to offer its comprehensive and efficient full- service range. Our classic, digital and cross-media activities are cleverly conceived, professionally produced, clear to comprehend and have measurable results. Do you have something to solve? Would you like us to come up with a value-adding idea? Then let us know – from 3 January 2017 we are ready and waiting to get the results you are hoping for.
Until then: enjoy the festive break and have a happy new year.
By teaming up with digital specialists Converto, Factum has found a dynamic partner who masters the art of performance marketing. The result is a win-win situation in which there is even a third winner – the customer.
More and more companies are increasing their spend on their website and digital marketing activities. However, since target marketing relies on digital expertise and a mathematical background, Factum has chosen not to develop this specific competence itself but to partner with a well-established individualist which has solid experience in the market. «By teaming up with Converto we have found a young partner which is already tuned to the future,» says Valentino Mauriello, Managing Director of Factum. And their special wavelength is: tailoring.
Useful to the user
Tailored advertising requires two different processes: first, it needs to fully personalise the customer experience and, second, optimise the way content is filtered for users- all in real time! It is precisely on this basis that Matteo Schuerch, founder and CEO of Converto’s has founded his vision: “Online advertising should be an interesting and pleasant experience for users.” To achieve this, the performance marketing expert and his team work hard to develop solutions that generate added value for the market and at the same time are simple to understand and handle.
In turn, by partnering with Factum, Converto can leverage the experience and long-standing client relationships of the independent full service agency. Working together will maximise the potential for successful sales promotion – in combination with experience, curiosity and an awareness of the client, message and recipient.
Asked by Rhomberg to create a PR campaign for their successful jewellery business, Factum came up with a THANK YOU CAMPAIGN in which Rhomberg invites people to thank others – via Facebook – who have done something good. Rhomberg says thank you to its followers too and «enriches» someone’s posting every week with jewellery.
Where would we be without the people who stand by us and see us through difficult situations? Without friends, partners, work colleagues, relatives and neighbours who help us to get things done, meet challenges, get through experiences and find our way? The support given by others is worth its weight in gold. And those who give are entitled to something in return: a sign of appreciation. A thank you.
Rhomberg Jewellery rewards your thank you
Thank you is more than just a hollow phrase or polite expression. Thank you has the magic ability to bring on a smile. With the THANK YOU CAMPAIGN published on its Facebook page, the Swiss jewellery mail order business invites people to thank others such as a friend, partner, colleague or family member. In short – a person in your life who deserves a heartfelt thank you.
And Rhomberg says thank you too – to those taking part. Every week, from 7 November to 5 December 2016, a Facebook thank you post will be selected and given gold star treatment, entitling the messenger to select a piece of jewellery for the recipient to the value of CHF 500.- The winners’ stories will be written up and published on the campaign’s landing page: www.aktion-danke.ch.
Launch in 20 Minuten and on social media
The campaign is publicised in Switzerland’s most widely read free newspaper, i.e. in the printed edition of 20 Minuten and on the web (20min.ch). The THANK YOU CAMPAIGN is also advertised on Rhomberg’s own communication channels (Facebook, Instagram, Twitter, rhomberg.ch and schmuck.ch as well as in their newsletter) and with flyers, posters and an animation on screens in the jewellers’ stores.
For the third time running, Stephanie Lang, Creative Director at Factum, will take her seat on the Swiss Dialogue Marketing (SDV) Award panel. Along with other representatives from agencies, marketing firms, universities and client companies – both national and international – the active creative will help judge the competing campaigns.
Good ideas must be seen and celebrated
«As a member of the panel, I am really excited to be able to review innovative projects and help outstanding work to achieve wider recognition», says Stephanie Lang happily. Good ideas that are successfully produced should be rewarded. «Taking part in the SDV Award ceremony is also inspiring – I love exchanging ideas and hearing what the others have to say.»
The SDV Award was launched by the SDV Swiss Dialogue Marketing Association in 1999. It encompasses several categories in which exceptional examples of dialogue marketing from top creatives are honoured and presented to the public in the form of an exhibition. More information on the Swiss Dialogue Marketing Award is available at: sdv-award.ch.
On a visit to Weltbild-Switzerland’s new store on 28 October, pop and soul singer Stefanie Heinzmann will be available to meet her fans and shop visitors in the Hinwil Center. And for once, the star will not be hogging centre stage. The microphone will go to anyone wishing to test their talent in Weltbild’s karaoke event.
With songs like «Diggin’ In The Dirt» Stefanie was catapulted to the top of the Swiss, German and Austrian hit parades and she is now an established personality in the local music business. Since 2015, the 27-year old from Valais has also served as brand ambassador for Weltbild Switzerland, representing the company not only on posters, TV and the net, but also in person. On Friday 28 October 2016 she can be seen live at the recently opened Weltbild store in Hinwil’s shopping centre.
Sing karaoke at the Hinwil Center
Not only do you meet the star at this event but you are also invited to give your best rendition of her songs – the karaoke stage is yours, starting from 5.00 pm. It may well be worth it – any candidate with the courage and voice to sing their heart out to «Diggin’ In The Dirt», «My Man Is A Mean Man» or «In The End» has a chance of seeing Stefanie again at a Meet’n’Greet before one of her concerts. And even if you can’t make it to the microphone, you can still win big prizes and enjoy great store-opening offers with up to 50 % discount.
With this opening in Hinwil, Weltbild now has over 37 stores in German-speaking Switzerland. Not only is the location new, but also the store concept which has been modernised to enable a more relaxed browsing and shopping experience.
Sandra Kopplin joined our consulting team in the middle of March. As a qualified Communications Manager, she not only has many years of agency experience as Senior Consultant in offline and online activities, but has led projects in media planning, worked on a freelance basis in event organisation – and also has a knowledge of the customer side of communications projects. At Factum, this enthusiastic generalist will have responsibilities that include target-oriented creativity and optimal processes. Sandra says: «I’m looking forward to giving all my ideas and experience to my projects – from A to Z.»
For the relaunch of Swiss Vital World, specialists in skin, cosmetic and food products with a natural and alkaline base, Factum puts together a comprehensive on- and offline feel-good package. Having developed a style guide, we design and produce a 48-page brochure, ads and handouts, as well as online banners and a newsletter.
Anja Taravella from Schindellegi has joined Factum for her four-year apprenticeship as Graphic Designer EFZ. We are delighted to welcome Anja to the ranks and wish her a good start.
At Fisherman’s Friend, the Christmas spirit is extra strong and extra fresh. Commissioned with the design of an online advent calendar, Factum comes up with visuals that embody the subjects of Christmas and the freshness of the brand, giving everyone a taste of the approaching seasonal holiday. Visuals for three advent mini-games are also developed and produced.
Organised by author and speaker Gregor Loser, the 1. Rhine Valley Apprentice Forum entitled “Appreciating Values – Creating Values” promotes the dual education system. Factum is on board from the start, designing the communication tools required for the opening event, i.e. logo, invitations and landing page.
24-year old Maria Raco joined our Creation team in February: the Graphic Designer (Polygrafin) completed her apprenticeship at a publishing company with its own printing works. Prior to this, she worked as Head of the Prepress Department at Kreis Druck AG in Basel. As a passionate and detail-oriented printing professional, she will take responsibility at Factum Kommunikation for your printed products, ensuring perfection on paper.
The PR team also welcomed a new member at the beginning of the month: Andrea Keller, a graduate in Journalism and Communication plus Arts Journalism from the Zurich University of the Arts (ZHdK) and with a MA in Art Education. The 34-year old previously worked as editor with Swiss Radio and Television (SRF) and freelancer for various publications and projects. As Head of the PR unit at Factum, she will build a written bridge between you and your audience and ensure that your messages are properly transported to their destination.
Commissioned by hosting specialists, Lake Services AG in Wallisellen, Factum creates a cloud label and starts by launching it on a new landing page with integrated cloud mentor. A focussed and clearly structured design highlights the wide variety of the cloud services while the benefits of the individual solutions are displayed in a clear and simple manner.
Targeting the style-conscious but time-torn businessman, Factum launches a compact e-shop for shoe specialists Titurel GmbH. With the brand name Altmeyer & Sons, the shop offers everything that a man could want in terms of footwear. Best quality at a fair price. Besides producing the shop, Factum will also assist with the market launch. Small is indeed beautiful.
On behalf of autoricardo, one of Switzerland’s biggest vehicle platforms, Factum produces a direct mailshot delivered to all car dealers in German- and French-speaking Switzerland, highlighting the benefits of the new Plus Drive product. Besides project concept, design and production, Factum is also responsible for generating relevant addresses.
If you read Tagblatt and know Zurich well – then you can win cash. Commissioned by the City of Zurich’s daily newspaper Tagblatt, Factum launches the Züri-Quiz which requires participants to answer questions about the riverside city. Every week, prizes of 100, 50 and 20 francs in cash can be won. For advertisers, both the online and print versions of Züri-Quiz offer the opportunity to place ads in an extremely attractive and highly frequented segment. Factum is responsible not only for marketing and for advertiser services but also for the full design of this reader loyalty instrument.
The sky’s the limit with the legendary Fisherman’s Friend Blob Tour 2015. To promote this airbag adventure taking place on different Swiss lakes – in which those who dare are catapulted high into the air – Factum conceives, designs and programmes a high-flying microsite enabling fun-seekers to register directly, upload their best acrobatic performances and, with a bit of luck, win a bungee jump voucher.
Stefanie Heinzmann is Weltbild Switzerland’s new face. The 25-year old Swiss pop and soul artist is expected to create a buzz around the Olten media retailer. Weltbild Switzerland is delighted to have won the popular Valaisian as an outstanding and widely-known ambassador for the traditional brand. «Stefanie Heinzmann is the kind of person who embodies today’s contemporary spirit while remaining true to her roots and down-to-earth character», says Rita Graf, Managing Director of Weltbild Switzerland. For this reason, Graf believes that having Stefanie as a partner and the signals she sends out are perfect for Weltbild. The pop and soul artist will be representing the Olten media retailer in a full-featured campaign, with plans to include TV, radio and cinema commercials, printed ads and activities at the POS and online.
Steinfels Swiss produces and sells cleaning products for professionals. But cleaning is not just cleaning – and bathrooms are not boardrooms. In a new 68-page manual issued by Steinfels Swiss, cleaning staff find out how to use the right products in the right place. With consulting services and responsibility for creation and production, Factum delivers a high-quality handbook which withstands the toughest of conditions in the hands of staff cleaning on a daily basis.
Commissioned by Clear Channel, the leading supplier of out-of-home solutions, Factum designed and executed an original direct mailing campaign which, marking the season with a Santa Claus theme, informed recipients about the advantages of booking at Christmas: two sacks, each containing a cinnamon star biscuit, symbolised the offer «one booking – double the display volume» which was valid for November and December and enjoyed huge popularity with agencies and marketing managers alike.
You’re too strong to be weak: Fisherman’s Friend commissions Factum to design and produce two extra strong microsites. An autumn consumer promotion offers the chance of winning an expedition to the end of the world – with the use of cool Nordic visuals to inspire visitors to sign up for adventure:
And a puck is the focus of the second microsite, featuring a draw to win ice hockey tickets for the current season. Here Factum is responsible for the key visuals, design and programming of the whole winner management process.
For the Swiss family-owned business Narimpex, who has been recognised as an internationally renowned producer of high-quality natural products «made in Switzerland» since 1958, Factum creates and produces the online newsletter – to boost the promotion of its newly launched webshop, featuring the three brands Alta Terra, Swiss Alpine Herbs and nectaflor, and also strengthen customer loyalty.
Well-known as a key competence centre for all FIAT Group brands, City Garage Wettingen asks Factum to develop initial market activities for the Auto-Frühling 2014 exhibition. These include a direct mailshot featuring the year’s new products and the announcement of a launch event for the new Jeep Cherokee in the form of postcards and ads in the daily press.