Audika marketing locally and nationally
In order to reach potential customers in the catchment area of selected Audika hearing centers, Factum took on the planning and creation of MemoSticks as a media job. The Sticks were stuck on the front pages of selected local and regional newspapers. In this way, the target group was addressed according to the geographical location of the respective Audika branch. Personalized mailings for retargeting and a multi-stage self-mailer campaign with landing page for an Audika study were also designed.