A GREAT MATCH: WELTBILD AND STEFANIE HEINZMANN
Weltbild Verlag GmbH
Weltbild Switzerland wants to raise awareness of its name and range of mail order media – and reach out to a younger target group. For maximum advertising effect, Factum goes for the concept of a testimonial and hires Stefanie Heinzmann as the new Weltbild ambassador. The widely-known pop and soul artist from the Valais has a high recall rate and, with her individuality, is a good match for the Weltbild brand. The campaign with Stefanie Heinzmann includes TV, radio and cinema commercials, printed ads as well as activities at the point of sale and on online channels.